Four Myths of Fashion

An Ethnographic Research on the Fashion Media Industry in Hong Kong and Mainland China

Tommy Tse Hong Kong University

Fashion meanings are constantly shifting as they interact with specific sociohistorical, economic and cultural situations, and its specific manifestations in Asia deserves further scholarly exploration. This ethnographic research explains how today’s fashion media represent fashion in synchrony with the cycles of everchanging Western and global fashion. I take readers on a journey of remapping the conflicting notions of fashion. 

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